Our Vision
OUR VISION
Creating pieces with purpose.
We meticulously craft each TAIEA piece intending to create a connection with the wearer. Each item encapsulates a unique narrative, with the beauty designed to shine through on every individual. From the presentation in packaging to the unwrapping and wearing, we strive to ensure that every person feels the journey intimately.
When we design and create pieces to wear, we make sure if we are giving in this space, we are careful not to take too much from that space, so there is always balance and harmony. Every TAIEA range will be strictly limited. We don’t believe in mass production, crafting unique designs in limited quantities - once they’re gone, they won’t be recreated.
Our designs are timeless, beautiful and unique. We don’t do ‘trends,’ your TAIEA wardrobe capsule can be built over time, seamlessly weaving between ranges. It is always relevant and always in style.
Mindfulness is at the centre of everything TAIEA creates. We ensure that our manufactory partners are doing their part to help us protect Papatūānuku as best as we can.
Ō MĀTAU UARA
TAPATAHI: Building relationships of trust, so we can navigate the journey as one.
WHAKAUTE: To ensure our manufacturing partners who bring our designs together and share our commitment to Papatūānuku for our today and our mokopuna we won't meet.
MĀORI: Unapologetically Māori in thought, creation, belief and action. We can be in spaces we desire.
NGĀKAUNUI: A dedication to share the vision to help empower people to grow and improve, creating a legacy of positive impact not just here in Aotearoa but to the world.
