TAIEA
Founded in Aotearoa during a time when Māori culture, values, language, and identity faced relentless challenges, TAIEA emerged as a powerful and positive reaction—transforming noise and anger into a movement and celebration of te ao Māori. Through her designs, Te Rina expresses tino rangatiratanga (self-determination) with style, elegance, and class.
Te Rina’s vision is for people to feel pride and a deep connection to their culture, identity, and language when wearing TAIEA, showcasing these with grace and confidence.
ngā tino
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New Arrivals
Our New Taiea Studio- In The Heart of Heretaunga, Hastings CBD.
325 Heretaunga Street East, Hastings 4122
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Designed and imagined through an Indigenous Māori lens, language and culture intertwine with the essence of our natural environment, forming a connection that celebrates heritage and authenticity in every creation.
TAIEA is for people who want to display what mana motuhake (noun - self-determination) means to them through unique and rare pieces of clothing, encapsulating style and class. TAIEA is inclusive and accessible, designed for comfort and wearability for people of all ages, sizes, identities and backgrounds.
ō mātau Uara
Our Values
Tapatahi
Building a relationship of trust with our hāpori, so we can navigate the journey as one.
Whakaute
To ensure our manufacturing partners who bring our designs together share our commitments to Papatūānuku for our today and our mokopuna we won't meet.
Māori
Unapologetically Māori - In thought, creation, belief and action. And showcase, that we can be in any space we desire.
Ngākaunui
A dedication to share the vision to help empower all people, to grow and improve, creating a legacy of positive impact not just here in Aotearoa but to the world.
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